Egyptian-Emirati footwear brand Dejavu has come back to the roads of Greater Cairo to present their summer collection with a new outdoor campaign. The OOH ads feature images of models posing by a promenade, under sunny skies and with a crystal-blue sea in the background. With a clear focus on the summer themed-artwork, the only ad copy visible is the name of the brand and their website. Launched at the beginning of June, the campaign spreads across Greater Cairo with uni-poles, double-decker poles, gates, billboards, and mega signs.
