After its lively “Home to Everything” campaign, Meraas returns to the outdoor advertising scene with a fresh narrative, this time, spotlighting the elegance of the Jumeirah Residences at Emirates Towers. The new visuals are taking over Dubai’s digital screens and unipoles, offering a quiet statement of prestige that doesn’t need loud headlines to make an impact. This campaign leans into sophistication. Against a dark, minimalist backdrop, the visuals convey a powerful message. An aerial view of the towering architectural design, set within the heart of Dubai, is paired with a refined serif typeface declaring “New Bespoke Residences.” It's not just about selling property, but about framing a lifestyle that is custom-made and deeply rooted in exclusivity. The inclusion of the Museum of the Future in the background reminds passersby that this is more than just a place to live; it's a front-row seat to Dubai’s evolving skyline. With Meraas behind the development, the campaign reinforces trust, elegance, and vision, all without overstatement. Whether it’s the stillness of the design or the urban luxury it represents, this OOH campaign quietly commands attention, appealing to a discerning audience that values refinement over noise.
