After creating a buzz through a storytelling campaign featuring celebrated Egyptian artists like Mohamed Mounir, Angham, Ruby, Mohamed El Sharnouby, Ramy Sabry, and Mohamed Adawia, Jirian by Mountain View is back with a new visual takeover on Cairo’s billboards. This time, the spotlight shifts from narrative to destination, giving passersby a first glimpse of what’s being promoted as “A New Wonder By The Nile.” The billboard captures a serene scene by the river, showcasing modern villas nestled in lush greenery with private docks and luxury boats. It’s a picturesque invitation to experience an upscale lifestyle along Egypt’s most iconic waterway. The message is simple yet impactful: Jirian is not just a project, it's an entirely new way of living by the Nile. With the backing of Mountain View and in collaboration with Nations of Sky, the OOH campaign sets a confident tone for the development’s launch phase. The branding is minimal yet bold, leading with the call to action “Launching Now” and a dedicated hotline, 16201, for further inquiries. Positioned strategically in Greater Cairo, this campaign reinforces Mountain View’s continued vision of combining natural beauty with architectural finesse, while keeping the Nile at the heart of it all. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
