A fresh face has just joined Dubai’s bustling streets as Fresha makes its very first appearance on the city’s OOH scene with a dynamic new D/OOH campaign. Rolled out during the first week of July, this eye-catching initiative marks a bold debut for the global beauty and wellness booking app. Strategically scattered across digital screens and lampposts in high-traffic areas, the multi-format campaign is hard to miss, and even harder to ignore. Categorized under both the cosmetics and personal care and mobile apps industries, the campaign introduces Fresha as the go-to platform for seamless bookings across salons, spas, and wellness services. With its user-friendly interface and growing global presence, Fresha steps confidently into Dubai’s self-care scene, ready to help residents book beauty, and peace of mind, in just a tap. Fresha’s new D/OOH visuals across Dubai strike a perfect balance between clear messaging and inviting aesthetics, making self-care feel more accessible than ever. One of the standout visuals confidently states the main tagline, “The go-to booking app for beauty, wellness, and selfcare,” paired with the uplifting slogan, “Make feel-good an always thing.” Simple, effective, and full of charm, the message resonates with anyone seeking convenience in their beauty and wellness routines. A clear call to action encourages passersby to download the app from the App Store or Google Play, making it easy to jump right in. Other key creatives in the campaign carry equally compelling messages, with one urging viewers to “Explore, Book, and Shine”, while another promises “Amazing Salons, Trusted Reviews, Easy Booking.” Fresha smartly uses both English and Arabic copy across the visuals, ensuring inclusivity and wide reach in Dubai’s diverse urban landscape. Altogether, the campaign feels fresh, friendly, and perfectly aligned with its promise to make self-care simple and always within reach. With this confident and engaging debut, Fresha carves out its place in Dubai’s digital and self-care landscape, one screen at a time. As the world’s leading booking platform for beauty and wellness, Fresha connects users to thousands of salons and spas across the globe, offering a seamless experience that prioritizes ease, trust, and transparency. From booking blowouts to wellness treatments, the app simplifies self-care into a few quick taps. And now, with its colorful presence across Dubai’s streets, Fresha is not just making it easier to look and feel good, it’s reminding everyone that a little pampering should always be within reach. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
