A fresh coastal breeze is making waves across Greater Cairo’s billboards as Al Diwan Development returns to the outdoor advertising scene with a striking new OOH campaign for its North Coast project, Villar Alamein. Widely distributed across prime high-traffic areas in the capital, the campaign aims to draw eyes and hearts toward this standout seaside destination. Falling under the real estate industry, the new campaign builds on the momentum of Villar Alamein’s successful May 2025 appearance, when Al Diwan Development focused on raising awareness and establishing brand recognition for its newest coastal gem. Now, with the spotlight on its inviting tagline, “All Year Long Destination,” the brand is not only promoting property, it’s promising a lifestyle made to be lived, every season of the year. The two OOH visuals for Villar Alamein by Al Diwan Development exude coastal elegance and year-round comfort, perfectly capturing the campaign’s tagline “All Year Long Destination” and the second visual’s complementing line, “Your Lake View Home.” Both visuals are bathed in tranquil hues of ocean blue, turquoise, and sandy beige, colors that, in advertising psychology, evoke feelings of relaxation, serenity, and escape, reinforcing the project’s identity as a luxurious, all-season retreat. The first billboard features a stunning lake-centered view framed by lush palm trees and upscale residences, complete with floating lounge decks and soft sunset lighting, creating an inviting, cinematic scene of leisure and indulgence. The second visual zooms out for a grand aerial perspective, showcasing the architectural layout surrounding crystal-blue lagoons and direct beach access, all nested in nature. The placement of “Villar Alamein” in bold white serif typography anchors the brand name clearly, while the hotline (19831) and website ensure an easy call-to-action. These visuals work in harmony to present Villar Alamein not just as a destination, but as a lifestyle, timeless, tranquil, and temptingly within reach. With this serene and sophisticated campaign, Al Diwan Development reaffirms its vision of creating not just beautiful spaces but lasting experiences. Villar Alamein is presented as more than a seasonal getaway; it's a sanctuary where every day feels like a holiday, and every view invites you to slow down and savor life. From the warm tones of lakeside living to the calming blues of coastal luxury, the campaign speaks directly to the dreamers and sun-chasers alike. And as these captivating visuals continue to shine across Cairo’s streets, one thing is clear: the journey to your all-year-long destination might just begin with a single glance up. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
