A fresh coastal breeze is sweeping through Cairo’s billboards as Tatweer Misr returns with a vibrant new OOH campaign for its North Coast project, SALT. Classified under the real estate industry, this latest rollout lights up prime locations across Greater Cairo with vivid, captivating visuals that instantly draw the eye and stir the imagination. Designed to turn heads and spark interest, the campaign builds on the buzz of SALT.’s highly successful debut in May 2023, when Tatweer Misr launched a compelling awareness and branding push to introduce the world to its new seaside destination. Now, with this bold new appearance, the developer continues to shape the conversation around modern coastal living, one billboard at a time. SALT.'s new OOH visuals are a vivid celebration of carefree coastal living, brought to life through the emotionally resonant tagline, “SALT. Forever.” Each billboard captures sun-soaked moments in motion, from a girl joyfully splashing water in the sea, to surfers strolling towards the shore with their boards in hand, and a child happily playing in the sand. Another visual features a girl mid-game, tossing a volleyball under a sky that mirrors the campaign’s dominant palette: calming sky blue and refreshing ocean blue. In advertising color psychology, blue is often associated with tranquility, trust, and freedom, a fitting choice for a project promising an escape from the everyday. Contrasting beautifully, the brand name “SALT.” is boldly displayed in bright yellow, a color known to evoke happiness, warmth, and optimism while powerfully grabbing attention in high-traffic areas. Each visual is neatly anchored by the Tatweer Misr logo and the company’s hotline, creating a clear call-to-action for those dreaming of their slice of North Coast serenity. Tatweer Misr is making waves once again with a vibrant new OOH campaign across Greater Cairo for its North Coast gem, SALT. Classified under the real estate industry, this latest rollout invites urban dwellers to envision a life by the sea, offering chalets, townhouses, twin houses, and standalone villas tailored for every kind of coastal escape. With striking visuals and a refreshing aesthetic, the campaign covers prime locations throughout the capital, bringing the spirit of summer right to the city streets. Building on the momentum of SALT.’s successful May 2023 debut, Tatweer Misr continues to spark curiosity and capture hearts, one billboard at a time. To find out more about Tatweer Misr's OOH campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.
