Galaxy is back to stir up cravings with a brand-new DOOH campaign that’s impossible to ignore, and even harder to resist. Launched during the fourth week of June, this fresh rollout introduces a limited edition Pistachio Kunafa Milk chocolate bar, blending two indulgent flavors into one decadent treat. Falling under the food and beverages industry, the campaign makes its mark through a single-format display on digital screens, lighting up key urban hotspots with tempting visuals. This mouthwatering appearance follows Galaxy’s successful January 2025 OOH campaign, which spotlighted its beloved Silky Smooth Chocolate. Now, with a bold new flavor twist, Galaxy invites chocolate lovers to experience sweetness with a Middle Eastern flair, just in time for summer snacking. As we all know, the Pistachio Kunafa, also known as “Dubai Chocolate” trend has gone viral and finally, Galaxy made its own version of the fascinating blend of taste. This vibrant DOOH visual by Galaxy makes a bold and flavorful statement, spotlighting its limited edition Pistachio Kunafa Milk chocolate bar in a way that’s both playful and indulgent. Dominating the display is the large image of the product packaging, labeled clearly with “Limited Edition” in gold paired with the full product name “Galaxy Pistachio Kunafa Milk.” To the right, the name “Galaxy Pistachio Kunafa” is echoed again in a clean, white circle, giving it center-stage visibility. The background bursts with rich tones of green and deep brown, cleverly mimicking the earthy hues of pistachios and the sweetness of kunafa. In color psychology, green evokes freshness, richness, and natural flavors, all key traits for this unique treat, while the specific pistachio shade reinforces flavor recognition at a glance. Accents of milk chocolate swirl into the backdrop, adding a silky, mouthwatering feel that visually mirrors Galaxy’s known texture. Altogether, the design is clean, appetizing, and straight to the point: a celebration of flavor that teases the senses and makes you crave a bite. With this sweet new release, Galaxy proves once again that it knows how to tap into both taste and trend. The Pistachio Kunafa Milk chocolate bar isn’t just a product; it’s an experience that feels nostalgic, luxurious, and totally on point with current cravings. By combining an iconic Middle Eastern dessert with its signature silky smooth chocolate, Galaxy brings innovation and comfort together in one limited-edition bar. This DOOH campaign isn’t just advertising a flavor; it’s celebrating culture, curiosity, and the joy of indulgence. Whether you’re a pistachio lover, a kunafa enthusiast, or just someone looking for a new treat to fall for, Galaxy has officially delivered your next obsession. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
