Telecom Egypt is turning heads once again on Cairo’s bustling outdoor scene with a vibrant new OOH campaign for its flagship brand, WE. Classified under the telecommunications industry, the campaign makes its mark through a widespread rollout of static billboards positioned along Greater Cairo’s main highways and high-traffic routes, ensuring maximum visibility among daily commuters. This time around, WE is championing the power of speed and connectivity by promoting its latest 5G network alongside a generous offer of 25 GB of internet, aimed at keeping users seamlessly connected. This fresh push follows WE’s memorable March 2025 campaign during the holy month of Ramadan, which featured celebrated artist Tamer Hosny as brand ambassador, further reinforcing the brand’s ability to merge pop culture with tech innovation in compelling ways. This eye-catching OOH visual from WE paints a bold picture of speed and innovation, with every detail working to drive the message home. Dominating the creative is the main tagline, which translates to: “You’re faster with WE 5G, and you also get up to 25 GB as a gift.” The copy is clear and compelling, highlighting both the advanced technology and the attractive internet offer. Visually, the billboard features a lively photograph of a young woman and man engaging with digital tablets, each immersed in a high-speed online experience, one wearing headphones and seemingly gaming, the other streaming or browsing with ease. The background is bathed in WE’s signature deep purple-blue hue, a color associated with trust, reliability, and modernity in advertising psychology. By leaning into its core brand color, WE reinforces its identity with consistency and confidence. On the far right, the brand’s circular logo sits prominently, while the left side includes the customer service number and website link for easy access. It’s a sleek, tech-forward design that feels both exciting and reassuring a nod to the future of connectivity, grounded in a trusted Egyptian brand. With this dynamic 5G-focused campaign, WE once again proves that it’s not just keeping up with the future, it’s leading it. From bold visuals to a message that resonates with tech-savvy audiences, the brand is meeting everyday users right where they are: on the move and online. By blending practical value, 25 GB of bonus internet, with sleek, attention-grabbing design and a strong brand presence, WE reminds us that speed, connection, and trust go hand in hand. As the city pulses with digital demand, WE is positioning itself as the reliable, future-forward choice for millions, one billboard at a time. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
