City Edge Developments has released a OOH campaign all over Cairo in an attempt to create buzz around their new real estate offering V40 District and this follows their previous appearance in November 2024. The real estate giant has decided that its time to capitalize on their roll of releases that have truly surprised all the public, especially the people that have observed and analysed these spectacular projects that have been offered by the brand previously. This magnificent organization has so highlighted their newest destination, V4O District, which offers its residents a boutique living experience in one of the best positions on 40 feddans, divided between opulent freestanding villas and lively mixed-use areas. You will experience luxury and tranquility in a world where luxurious coziness is the focal point of your day and way of life. You will get a unique sense of grandeur in a neighborhood designed specifically for villas. Major leisure and educational institutions in the area are only a short distance from V40's ideal location in the center of New Cairo. The visuals are very futuristic yet have visually pleasing elements with a mix of both internal and external illustrations of the project, which help showcase the project with all its elements, which is a very smart way to use the tactic of showing more than telling, which helps create a better understanding of the project. The campaign has two main taglines which are “ A New Era of Lifestyle” and “Your Day, Your Way.” Both of these taglines create a contrast between innovation and comfort that truly complements the project’s identity. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
