Following its previous campaign that tackled Cairo’s intense summer heat with outdoor cooling solutions, Daikin returns to the streets with a fresh message, this time, spotlighting indoor comfort. The new outdoor campaign features Egyptian comedian and actor Amr Wahba as the brand ambassador, adding a familiar and trustworthy face to the message. With his signature smile and a relaxed pose holding the AC remote, Wahba becomes the embodiment of easy, reliable cooling. The ad’s message, (Daikin, Japanese with no flaws), reinforces the brand’s reputation for precision and durability. The design is minimal, clean, and driven by clarity—just like Daikin’s promise. With a striking blue background and product visuals placed front and center, the ad manages to deliver assurance without overcomplicating the message. Celebrating 100 years globally, Daikin continues to solidify its position in Egypt’s market by leaning on both legacy and local relevance. While the last campaign emphasized technical innovation outdoors, this one feels more personal, inviting households to trust a brand that’s been cooling the world for a century. To learn more about Daikin's out-of-home advertising campaign in Cairo and Dubai, you can visit (MOOH), a data provider specializing in monitoring and analyzing outdoor advertising.
