In the ever-evolving retail landscape of Dubai, it’s always exciting to see a new player enter the scene—especially when it comes to beauty. Gold Apple, a renowned cosmetics retailer, has made its debut in the UAE with a bold outdoor hoarding in City Centre Mirdif. The visual execution immediately grabs attention with its vivid neon green backdrop, sleek typography, and scattered product visuals that mirror the vibrant energy of the brand. What makes this hoarding stand out is its simplicity. The message is clear and confident, prompting passersby with a friendly question: “Have you visited yet?” It communicates novelty without overwhelming the viewer. The Arabic and English text run side by side, reflecting the bilingual culture of the region and ensuring accessibility to a wider audience. Positioning the hoarding in a high-traffic, family-friendly location like Mirdif suggests that Gold Apple is aiming to quickly integrate itself into the everyday shopping habits of Dubai residents. It’s not just a store opening—it’s a visual handshake with the city. This launch hints at the brand’s larger ambitions in the region, using clean visuals and a smart location to introduce itself and invite curiosity. If the billboard is anything to go by, the in-store experience is likely to be just as polished.
