A fresh new presence is blooming across Greater Cairo’s outdoor landscape as TBK Developments launches an eye-catching OOH campaign for its latest project, Key of Greens. Widely distributed across high-traffic roads and major arteries of the capital, this campaign is all about visibility, elegance, and drawing the eyes of those seeking a more refined, nature-connected lifestyle. Falling under the real estate industry, this new rollout follows TBK’s successful April 2025 campaign that centered around the serene tagline “The Blissful Key.” This time, the spotlight is on Key of Greens, a luxurious residential compound nestled in New Zayed, directly opposite Sphinx International Airport along the Cairo-Alexandria Desert Road. Developed by TBK Developments, formerly known as Tabarak Developments, the project promises a lifestyle where greenery meets grandeur, offering high-end villas designed to seamlessly blend modern sophistication with natural beauty. TBK Developments’ Key of Greens OOH visuals are a refined blend of aspiration and clarity, instantly catching the eye with their sleek portrayal of luxurious villas complete with private pools, a scene that effortlessly whispers upscale living. Boldly featuring the name “Key of Greens” against lush, elegant backdrops, the visuals also carry the confident phrase “Rising in the West,” subtly anchoring the project’s New Zayed location. Supporting this core message is the informative line “A Villas Only Community,” which helps set clear expectations for potential buyers seeking exclusivity and serenity. For added accessibility, TBK includes its hotline, making it easy for curious passersby to take the next step. Notably, another visual expands the campaign’s narrative by showcasing the “Keystone” project, an admin commercial complex, using the tagline “Rooted in The East,” tying in TBK’s footprint across both ends of Cairo with seamless branding. It’s a campaign that not only sells a space but a lifestyle, grounded in elegance, promise, and balance. With Key of Greens, TBK Developments has crafted more than just a campaign, it has painted a picture of possibility. This latest OOH rollout doesn’t merely advertise a residential project; it invites viewers to imagine a life of tranquility, elegance, and thoughtful design rooted in one of Cairo’s most promising new districts. By balancing clear messaging with rich visuals and connecting both the east and west of the capital through their wider portfolio, TBK continues to position itself as a developer with both vision and consistency. As the billboards speak to luxury and greenery in equal measure, Key of Greens leaves a lasting impression, not just on the skyline, but on the aspirations of a new generation of homeowners. Looking for more details about this campaign- and more? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
