El Amar Group is making its grand entrance into Cairo’s outdoor scene with a bold new OOH branding campaign that brings a breath of sea breeze to the city streets. Marking the group’s very first appearance on Cairo’s prime OOH landscape, the campaign proudly showcases El Amar’s legacy along Egypt’s stunning North Coast. Classified under the real estate industry, the campaign introduces the public to one of the country’s pioneering developers, established in 1986 and trusted ever since. With a track record of over 14 developed coastal resorts, 56 towers and buildings, and more than 11,000 delivered residential units, El Amar Group is no stranger to large-scale impact. This campaign doesn’t just promote property; it tells a story of decades-long commitment to quality, lifestyle, and the beauty of Egypt’s coastline, now captured in a fresh and confident visual rollout. This OOH visual by El Amar Group radiates warmth and legacy, capturing the peaceful essence of Egypt’s North Coast with a dreamy coastal rendering that feels like a memory waiting to be made. Positioned proudly at the top is the campaign’s key claim: “El Amar... the largest developer on the coast with 14 resorts.” Below, a scenic illustration of villas framed by palm trees and a tranquil shoreline adds a personal, idyllic touch. On the bottom right, the campaign’s main slogan stands out with pride, translated to: “We are the ones who made Sahel, Sahel.” This particular visual is one of several in a larger, cohesive campaign that blankets Cairo’s billboards with thoughtful, memorable lines. Other visuals include statements like “More than 11,000 units have been handed over,” “Be a part of the story,” “Our resorts cover more than 50 km on the beach,” “Live the taste of every moment,” and “Our footprint has been at Sahel for more than 40 years.” With each visual, the campaign gently reminds viewers that El Amar’s legacy isn’t just measured in buildings, but in moments, milestones, and decades of trust. It’s a heartfelt branding debut that feels less like promotion and more like a promise. With this heartfelt and legacy-driven campaign, El Amar Group has carved out more than just space on Cairo’s billboards; it’s carved out emotion, pride, and presence. By leaning into decades of real estate excellence and coastal development, the campaign doesn’t simply highlight what the company has built, but what it stands for: longevity, trust, and the lifestyle so many dream of. Their first-ever OOH appearance in Cairo isn’t just a statement, it’s a celebration of a story still being written, one shoreline, one family, and one beautiful moment at a time. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
