As Egyptians get ready to watch Egypt play in Russia 2018, eCommerce platform Jumia has taken the chance to launch special offers for their new Jumia Express delivery service. With images featuring football fans dressed in the colors of Egypt’s National Team – the “Pharaohs” –the ads announce a special promotion for big-screen TVs and other products and present the new delivery service for Cairo and Giza. The campaign started at the beginning of June and used uni-poles and mega signs across several districts of Greater Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Jumia's campaign.
