Dubai Calendar is heating up Dubai’s digital screens with a brand-new DOOH campaign for Season 4 of its much-anticipated Beat the Heat DXB event and it’s bringing some serious musical energy to the city. Released during the third week of June, this single-format campaign is lighting up digital screens across Dubai with vibrant visuals and star-studded names like Sharmoofers, Aziz Maraka, and Ghaliaa, building buzz for the live concert happening on July 5th. Falling under the entertainment industry, the campaign captures the spirit of summer fun and local talent, following Dubai Calendar’s earlier successful DOOH push in June 2025 that promoted Adnan Sami’s upcoming concert. With its playful tone and high-visibility rollout, this campaign is more than just an invite, it’s a celebration of music, moments, and the energy of Dubai in full swing. This lively DOOH visual by Dubai Calendar captures the high-energy spirit of summer entertainment, spotlighting the upcoming Beat the Heat DXB concert set for July 5th at the Dubai World Trade Center. Dominating the creative are vibrant portraits of featured artists Sharmoofers, Aziz Maraka, and Ghaliaa, each styled in neon-colored text that adds a bold, festival-like vibe. The campaign cleverly integrates the event’s playful branding, including the “Beat the Heat” logo at the top and the “Dubai Summer Surprises” emblem tucked in the corner, a seasonal cue that reinforces the festive atmosphere. Supporting the event as official partners, Nissan and AW Rostamani Group are subtly credited in the lower left, grounding the campaign in credibility. The design balances excitement with clarity, using deep, dramatic tones contrasted by bright, glowing fonts to highlight the artist names and date. Altogether, the visual invites passersby to mark their calendars for a music-filled night in the heart of Dubai. With this bold and colorful rollout, Dubai Calendar continues to prove its knack for capturing the city’s pulse through dynamic outdoor campaigns. The Beat the Heat DXB Season 4 promotion is more than just a concert ad, it’s a visual promise of a night filled with rhythm, culture, and unforgettable vibes. By blending top-tier regional talent with immersive design and strategic placements, the campaign doesn’t just announce an event, it builds excitement and anticipation. As July 5th draws near, Dubai’s streets are already echoing the beat. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
