Cairo's bustling arteries are once again graced with a vision of coastal grandeur as Talaat Mostafa Group (TMG) rolls out the latest phase of its SouthMed outdoor advertising blitz. This isn't just another campaign; it's a strategic continuation of TMG's monumental efforts to position SouthMed as the ultimate Mediterranean escape, this time with a star-studded punch and an irresistible financial hook.Dominating the cityscape are massive billboards, each a window into SouthMed's opulent world. On one, an infinity pool seamlessly merges with the azure Mediterranean, dotted with pristine white cabanas and swaying palms, the epitome of Exclusive Hospitality Services. TMG's distinctive logo anchors the bottom left, while the elegant SouthMed script, accented with a subtle star, gleams against the bright blue sky. Most notably, a prominent call to action, 2.25% - 12, proudly showcases the project's attractive payment plan, a testament to TMG's commitment to accessibility.The true showstopper, however, is the accompanying billboard. Against the backdrop of a sprawling, meticulously manicured green and the shimmering sea, none other than Hollywood legend Sylvester Stallone commands attention, mid-swing with a golf club. His presence instantly elevates the campaign, associating SouthMed's signature 18-hole golf course by the sea with global prestige and an aspirational lifestyle. Flanking Stallone is a sleek golf cart, hinting at the ease and luxury of navigating the expansive course. As with its counterpart, this visual also features the TMG logo, the elegant SouthMed branding, and the compelling 2.25% - 12 payment plan, solidifying the campaign's cohesive message.Also, in other ad faces within this pervasive campaign the feature football icon Thierry Henry, further cementing SouthMed's appeal across diverse high-profile interests.This continuous OOH effort by TMG for SouthMed is a masterclass in sustained market presence.Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
