Al-Mahdy Group started in 2000 as a pioneer in the field of finishes, design and implementation of real estate projects, and in a short time the company gained wide fame. Now, they've expanded their vision, making a significant entry into the Cairo real estate market with Maskoon Developments, heralded by an outdoor advertising campaign that has certainly caught the eye. A new real estate player, Maskoon Developments, by Al-Mahdy Group, has made its branding debut with an outdoor advertising campaign across Cairo. The campaign features a prominent visual of Lebanese singer Wael Jassar, who is positioned as the main ambassador for Maskoon's launching event. The billboard, seen throughout Cairo, utilizes a dark background, predominantly black or a very deep charcoal, which provides a strong contrast for the white text and imagery. The top left corner displays a number, 17124, in white. Below this, the phrase ONE MOVE FULL CONTROL is prominently displayed in a large, clean white font, suggesting a strategic and empowering message. To its right, Al-Mahdy Group is stated in a smaller white font, clearly attributing Maskoon Developments to its parent company. On the right side of the billboard, a smiling Wael Jassar is featured from the chest up, dressed in a dark suit with a light-colored shirt. His image is well-lit and stands out against the dark backdrop. In the lower half of the billboard, the Maskoon logo is positioned centrally. It consists of a stylized graphic resembling stacked, open book-like shapes or perhaps architectural elements, also rendered in white. Below this graphic, the word maskoon is written in a distinctive, elegant white typeface, further solidifying the brand's identity. Below the main slogan, on the left side, LAUNCHING EVENT is stated in white, followed by JUNE 23rd and DUSIT THANI LAKEVIEW on the right, all in white text. This information clearly directs potential clients to the details of their introductory event. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
