AKAM Developments – one of the new names in the real estate sector – has started to evolve the OOH campaign for their first project Scenario in the New Administrative Capital. The residential development, which was revealed last May through a campaign upgrade, is now presented with new conceptual ads that aim at conveying the top qualities of the project and the luxury lifestyle attached to it. Spreading since the first week of June, the campaign uses double-decker poles and serials of great visibility across the Greater Cairo.
