Since May 2025, the fried chicken chain KFC has been turning heads across Cairo with a no-frills OOH campaign announcing the arrival of its newest Zinger family member. It’s big, it’s crispy, and it’s showing up loud and proud on Cairo’s bridges, roundabouts, and traffic stops. The billboards keep it straight to the point. A close-up of the new sandwich steals the frame, layers of fried chicken, melted cheese, lettuce, and a glossy bun that practically glows. The visuals are shot in a way that makes the sandwich feel larger-than-life, lit dramatically against a black background with bold price tags and the iconic red KFC logo. There’s no fluff or flash here, just one very photogenic sandwich and a CTA that dares you to give in. From a marketing lens, it’s clean, hyper-visual, and built for the Cairo commute. It’s a fast-food ad that actually respects how little time you have to look. The consistency across locations keeps the product top-of-mind, and the mouthwatering creative direction does the rest. Curious about the strategy behind KFC's successful outdoor ads in Cairo & Dubai? Monitoring Out of Home (MOOH), a leading media intelligence agency, provides in-depth analysis.
