Talabat, the giant food and grocery delivery service platform, is rising across Cairo’s highways with an executed Out-of-Home campaign that promises beauty in record time. Positioned prominently along major roads, the campaign captures attention with its clear message: “جمالك في دقائق” (Your beauty in minutes). The billboard is part of a widespread visibility push by Talabat Mart, spotlighting its cosmetics and personal care offerings, showcasing a curated selection of beauty essentials from skin creams to deodorants, offering a discount of EGP 1,000 when using VALU, which adds weight to the convenience promise. In tandem with the unipoles, a fleet of smaller lamp posts echoes the same design and messaging, creating a visual journey for drivers. The consistent branding and repetition along the road ensure the message is remembered. The campaign reflects Talabat Mart's evolution into a full-scale lifestyle enabler, and the brand is expanding its reach and aligning with consumer desires that extend beyond food and household goods. Talabat Mart's new out-of-home campaign launched this June, building on its previous campaign from Ramadan. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Talabat's campaigns.
