A little bit of Parisian magic has landed in Dubai, as Disneyland Paris rolls out a fresh new DOOH campaign that’s capturing hearts and turning heads across the city. Launched during the third week of June, the campaign is a single-format rollout using digital screens strategically placed throughout Dubai’s busiest areas to connect with as many passersby as possible. At the heart of this cheerful push is the charming tagline, “Paris With a Magic Touch,” evoking the dreamy blend of French elegance and Disney enchantment. This marks Disneyland Paris’s return to the region’s outdoor scene after their successful 30th anniversary awareness campaign in June 2023. Falling under the hospitality and tourism, and entertainment industries, this latest campaign brings a delightful invitation to experience wonder, joy, and timeless memories, just a short flight away. This DOOH visual by Disneyland Paris is a captivating blend of charm and celebration, designed to instantly transport viewers into a fairytale. Dominating the creative is the campaign’s main tagline, “Paris With a Magic Touch,” with the word Paris colored in red, white, and blue, a direct nod to the French flag, adding both national pride and thematic consistency. Behind the text, a softly glowing silhouette of Mickey Mouse ears sparkles subtly, reinforcing the brand's signature magic without overwhelming the design. The background features a dreamy night view of Disneyland’s castle and surrounding architecture, drenched in rich blue, red, and purple hues, colors that evoke trust, excitement, and creativity in color psychology. This atmospheric visual doesn't shout; it gently enchants, inviting onlookers in Dubai to imagine the joy, wonder, and elegance that only Disneyland Paris can offer. Disneyland Paris first welcomed visitors in 1992 and swiftly rose to become one of the most visited tourist attractions in Europe. It was developed through a partnership between the Walt Disney Company and the French government, marking the very first Disney theme park to open beyond the borders of the United States. Since its opening, Disneyland Paris has welcomed millions of visitors from around the world and has become known for its magical atmosphere, thrilling rides, and unforgettable experiences. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
