A fresh wave of fun is calling out from the roads of Dubai and Sharjah, as Visit Abu Dhabi rolls out a vibrant new D/OOH campaign that’s hard to miss. Launched in the third week of June, this multi-format push across prominent digital screens and hoardings tempts residents and tourists with an enthusiastic and simple slogan: Totally Recommended. The campaign shines a spotlight on two of the capital's premier attractions, the thrilling Warner Bros. World and the frosty magic of Snow Abu Dhabi, positioning the emirate as a top destination in the entertainment, hospitality and tourism industries. This exciting new appearance comes just a few months after their memorable OOH success in March 2025, which featured Hollywood stars Chris Hemsworth and Elsa Pataky showcasing the capital's spectacular dining scene, proving once again that Abu Dhabi has something for everyone. Visit Abu Dhabi’s new campaign beautifully captures the pure joy of making memories, using two distinct yet connected visuals that feel like personal postcards. Each billboard acts as a heartfelt testimonial, branded with a confident Totally Recommended slogan featuring a unique green toggle icon. One ad transports you to the frosty magic of Snow Abu Dhabi, where a laughing group enjoys a winter wonderland, perfectly summed up by the tagline, Like we stepped into a snow globe. The second visual whisks you away to the vibrant fun of Warner Bros. World, showcasing the sheer delight of a family posing with Bugs Bunny and Daffy Duck under the excited quote, I met ALL my favourite characters! By focusing on these genuine, happy moments and authentic reviews, all tied together with the inviting Experience Abu Dhabi, Find your pace branding, the campaign creates a powerful and incredibly human invitation to come and make your own story. In the end, what makes this Visit Abu Dhabi campaign so brilliant is its wonderfully human touch. By shifting the focus to authentic, joyful moments, it turns every billboard into a heartfelt recommendation from a friend. Whether capturing the sheer delight of meeting a cartoon hero or the shared laughter in a surprising winter wonderland, the campaign doesn't just show you an activity; it shows you a precious memory being made. The Totally Recommended tagline feels earned and genuine, creating a powerful and personal invitation that will surely inspire countless people to go out and find their own pace, and their own story, in Abu Dhabi. For more details about entertainment out-of-home campaigns, visit Insiteopedia the comprehensive insights into the latest trends, strategies, and success stories in outdoor advertising, helping you stay informed.
