Knorr is back on the billboards with a bold campaign that grabs attention at first glance. After their warm and family-focused Ramadan 2025 campaign that celebrated homemade gatherings and traditional meals, Knorr is now turning the spotlight onto a new partner and a new flavor. This time, it's all about crispy fried chicken with the launch of their latest mix in collaboration with Fejitar Broast. The visual approach is striking, a bucket of golden, crunchy chicken takes center stage, surrounded by vibrant seasoning packs and a bold, no-nonsense copy. What makes this campaign stand out is its focus on convenience and taste. The headline promises a secret mix, tapping into local curiosity and love for strong, street-style flavors. The design is clean but impactful, and the icons at the bottom cleverly highlight how easy the preparation is, requiring no additional seasoning. Knorr speaks directly to busy cooks and food lovers who want flavor without hassle. Knorr proves its flexibility in reaching different consumer moods by shifting from festive family scenes to quick, flavor-packed meals. This campaign adds another layer to Knorr’s growing presence in Egyptian kitchens, blending trust with fresh energy and a strong visual identity that is hard to ignore. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
