Egyptian confectionary brand Bisco Misr has hit the roads of Greater Cairo with their first OOH campaign just before the end of Ramadan to promote their sweets for Eid. The ads display a box of kahk with ad copy that defines the product by net weight and artwork of flying sweets and ingredients, together with the renowned heart-shaped logo of the company. The campaign has been installed during the third week of Ramadan and uses uni-poles and gates on selected locations of Greater Cairo.
