C Developments has released an OOH campaign promoting a new exquisite destination in New Cairo CRCL Mall, a new portal and a new crowd just for you. This follows their previous appearance in May 2025. The brand has decided its time after their previous appearance to capitalize and have a follow up campaign that is more than just showcasing the brand and its identity but to show off a project. Accordingly, in one of the most promising investment opportunities in New Cairo ,C Developments has launched its newest project , CRCL Mall New Cairo, located in the heart of the Fifth Settlement. The mall features a variety of activities, including commercial units, medical clinics, and administrative offices, making it an ideal choice for entrepreneurs and investors alike. Its modern architectural design, strategic location in the Yasmine district, and flexible payment plans, starting with a minimal down payment and installments up to 8 years, make CRCL Mall New Cairo a guaranteed return investment in one of Greater Cairo's most vibrant and attractive areas. The project has a vision of connectivity and harmony for a very special crowd. The visuals are very warm with a lot of earthy tones, which is contrasted with black, which signifies luxury; however, the earthy tones evoke feelings of warmth, comfort, and stabilit.y These tones have been put into photographic compositions that truly reflect this idea. One of the iterations showcases a croissant next to coffee cups while having a group of people in the background on other iterations the ad show a woman shopping while the third shows a delicious meal being eaten and the final iteration just shows the logo of the project with its significant text style in white over a black background. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
