Talabat has released a D/OOH campaign in the third week of June in an attempt to capitalize on the buzz around the Lebanese restaurant Allo Beirut, accordingly they have decided to promote the restaurant’s arrival on the Talabat app. This campaign utilizes digital screens and lampposts and this follows their previous appearance in April 2025. The restaurant has a very rich story and carries a huge weight as it has been created under the idea of the Golden Age of Beirut which is from the 1940’s to 1960’s this creates a sense of nostalgia that truly helps immerse customers and lure them into falling in love with this diner. Accordingly, the brand is a community that longs for the Golden Age of Beirut, the Paris of the Middle East, in all its glory, colors, and flavors. Allo Beirut follows the ideology of creating a moment of happiness that defines the Lebanese joie de vivre route of life, which translates to the enjoyment of life. This has pushed Talabat to invite the brand to join its vast roster of restaurants and diners. This addition isn't simply just another South Mediterranean restaurant but a very popular request from the public as it has been a highly anticipated authentic Lebanese street food restaurant that offers the Golden Age of Beirut in all its glory. The visuals of this campaign are very straightforward and have carried the main idea of informing very dearly as the ad copy clearly showcases the arrival of the restaurant to the Talabat platform very aggressively, having a low amount of text truly helps this idea as the main taglines are “Allo Beirut Is Here” and “Only On Talabat” this choice in text and text style both gets the message across while showcasing exclusivity and staying in harmony with the Talabat branding. Learn more about D/OOH campaigns by visiting INSITEOPEDIA and navigating its various sections.
