Living Lines Developments has officially made its debut on Cairo’s outdoor advertising scene with a bold new D/OOH branding campaign that’s hard to miss. Scattered across Greater Cairo in a multi-format rollout, the campaign leverages vibrant digital screens and other eye-catching formats to introduce the real estate developer to the public in a fresh and confident way. As their first-ever appearance on the city’s OOH platform, Living Lines is seizing this moment to build brand awareness and spark curiosity. With strategic placements in high-traffic zones, the campaign is clearly designed to turn heads, set a tone, and mark the beginning of something promising in Egypt’s ever-growing real estate landscape. The new visuals from Living Lines Developments are a bold, enigmatic entry into Cairo’s OOH landscape, blending minimalism with depth in a way that sparks curiosity. Both billboards are built on a striking midnight blue palette, a color associated with trust, depth, and sophistication in advertising psychology. The first features the silhouette of a person in a wide-brimmed hat, softly lit with hints of purple and cyan, accompanied by powerful copy like “A life in every line”, “Not every timeline is meant for you,” and “Each line lives exclusively where you live.” The second billboard carries an abstract wave-like visual in electric blue and fuchsia, delivering equally thoughtful phrases such as “The future has a starting point,” “A pivot on your next timeline,” and “Because now the line isn’t just under your feet…” Both creatives are punctuated by coordinates, a mysterious project number (17405), and the developer’s site and signature tagline. Together, these elements create an atmospheric and artistic campaign that feels more like an invitation into a concept than a traditional real estate pitch, anchored by a consistent tone of inspiration and modernity. With this striking debut, Living Lines Developments has positioned itself not just as a new name in Egypt’s real estate market but as a brand with vision, artistry, and intention. Their first D/OOH campaign doesn’t simply advertise, it intrigues, inviting passersby to think, feel, and imagine a new kind of living experience. By fusing poetic copy, refined design, and strategic placement, the brand has taken its first steps in shaping a distinct identity on Cairo’s skyline. And if this launch is any indication, Living Lines isn’t here to follow the usual path; they’re here to draw their own. To learn more about the campaign's details, including the types of out-of-home advertising used, the locations, budgets, and media plans, you can visit MOOH, the leading provider of monitoring and intell.
