Geely, the prime Chinese automobile manufacturer, has launched a new OOH campaign in Dubai following the Making Every Journey Count campaign from last February. The advertising campaign is designed for individuals searching for a new vehicle that offers style and comfort. Its message is presented in a straightforward and easy-to-understand manner, highlighting the offer of 0.99% financing with free insurance. Moreover, the billboard proudly displays Geely's distinctive logo, accompanied by the inviting tagline, Spring into Drive. This combination effectively brands the advertisement while subtly hinting at themes of new beginnings, alluding to fresh vehicle models or the joy of embarking on new journeys. The billboard prominently features Geely's Cityray brand, highlighting its dynamic LED lighting and implicitly shows AGMC (Automobile and General Agencies Co.) as the official distributor of Geely vehicles in the UAE. AGMC is renowned for its long-standing presence in the UAE automotive market, delivering premium customer support. The out-of-home campaign relied on prominent unipoles and was launched in the second week of June. Full details of the OOH campaigns are available in INSITEOPEDIA's various sections.
