Chanel is gracing Dubai’s streets once again, this time with a soft glow and a modern touch. The luxury fashion house has launched a fresh DOOH campaign for its latest beauty collection, Les Beiges, lighting up digital screens across the city in a single-format rollout that exudes effortless elegance. Released during the second week of June, the campaign falls under the cosmetics and personal care industry and features none other than Vittoria Ceretti, one of today’s most recognizable faces in high fashion. Known for her striking presence and timeless beauty, Ceretti perfectly embodies the collection’s natural, luminous aesthetic. This new campaign follows Chanel’s successful April 2025 OOH appearance, which spotlighted the beloved Coco Mademoiselle fragrance. Now, with Les Beiges, Chanel continues to celebrate beauty in its purest form, minimal, modern, and unmistakably chic. Chanel’s latest DOOH billboard in Dubai for the Les Beiges, Golden Hour Collection is a masterclass in elegance and simplicity. Split into two clean halves, the left side showcases the featured products: a glowing skin tint, a rose-toned blush, and a versatile eyeshadow palette, each carefully arranged to feel both luxurious and accessible. On the right, an aesthetically striking close-up of Vittoria Ceretti dominates the visual. With her flawless skin, subtle glow, and bold red nails gently resting against her face, the image radiates quiet confidence and modern femininity. The overall color palette, warm neutrals, sun-kissed tones, and deep reds, evokes feelings of passion, warmth, and sophistication, subtly echoing the “Golden Hour” theme. Set against a minimal white background, the CHANEL logo is proudly displayed in classic black, grounding the creative in the brand’s timeless visual identity. This visual doesn’t shout, it whispers luxury, beauty, and self-assurance. With its Les Beiges, Golden Hour Collection now glowing across Dubai, Chanel has once again proven that true beauty lies in simplicity, confidence, and attention to detail. This DOOH campaign doesn’t just advertise cosmetics, it tells a story of effortless radiance and refined elegance, perfectly embodied by Vittoria Ceretti. From the warm tones to the soft messaging, every element feels intentional, inviting passersby into a moment of calm sophistication amid the city’s energy. It’s not just an ad, it’s a quiet reminder that luxury can be both powerful and personal. Learn more about DOOH campaigns by visiting INSITEOPEDIA and navigating its various sections.
