A new hoarding whispers a precision pledge: “The World’s First Precision Wellness Environment,” in AKALA, the latest concept from the visionary developer ARADA. Redefining the future of a dynamic lifestyle, wellness is designed, engineered, and fine-tuned. Promising that every space is programmed to serve one mission, precision well-being, the ad seduces with a luxury tone and a maximalist vision, mirroring the AKALA ethos: less noise, more wellness. The OOH campaign, positioned on the busy Sheikh Zayed Road facing numerous passersby, declares a pitch for a new benchmark in living, where health, design, and precision are the foundation. After setting the stage ablaze with its electrifying March campaign for W Residences, Arads is doubling down on its presence with powerful outdoor campaigns. With impactful visuals, focus on the wellness environment It's worth noting that Akala is setting a new global standard for luxury living integrated with advanced health and well-being. Derived from the word meaning beyond time, Akala combines futuristic design, cutting-edge technology, and a first-of-its-kind wellness ecosystem to enhance physical, emotional, and environmental well-being Located strategically between Dubai International Financial Centre (DIFC) and Downtown Dubai, the development features two 220-meter-tall towers housing 534 branded residences, ranging from one-bedroom apartments to the lavish penthouse Discover the UAE’s residential projects that have been advertised on Out-of-Home media here.