Dubai’s streets just got a whole lot funnier, literally. Dubai Calendar has launched a fresh new DOOH campaign across the city, spreading the word (and a few smiles) about Zakir Khan’s upcoming comedy show, set to take place on October 12th at the iconic Coca-Cola Arena. As part of the Dubai Comedy Festival, this campaign celebrates one of India’s most beloved comedians, known globally for his witty storytelling and magnetic stage presence. The campaign rolled out during the second week of June and falls under the entertainment industry, joining Dubai Calendar’s growing portfolio of cultural promotions. This follows their highly talked-about OOH success back in May 2025, which spotlighted performances by Tamer Hosny and Al Shami. Now, with a focus on laughter and live entertainment, Dubai Calendar is once again setting the stage for another unforgettable night. The campaign is a single-format campaign that utilizes digital screens. This DOOH visual for Zakir Khan’s upcoming comedy show is bold, vibrant, and undeniably eye-catching. Dominated by a warm palette of yellow, red, and blue, the design cleverly layers Zakir’s portrait in overlapping outlines, adding movement and energy to the layout. These colors aren’t just for show: yellow evokes happiness and optimism, red adds urgency and excitement, while blue introduces a subtle sense of trust and professionalism. At the heart of it all is an aesthetically pleasing photo of Zakir Khan himself, captured mid-laugh in a candid, authentic moment that instantly humanizes the visual and makes the viewer feel personally invited to the show. The text is clean and direct, with key details like the 12 October date and Coca-Cola Arena venue prominently displayed. A yellow box adds extra clarity by noting that the show will be in Hindi, making the entire creative feel inclusive, well-structured, and emotionally engaging. With this latest campaign, Dubai Calendar continues to prove that laughter truly is universal. By spotlighting Zakir Khan, a comedian who rose from open mics to selling out stadiums, the DOOH campaign taps into the heart of storytelling and relatability. Known for coining the now-iconic phrase “Sakht Launda” and for blending humor with heartfelt life lessons, Zakir has a way of making audiences feel seen, no matter where they’re from. As digital screens across Dubai beam with his infectious smile and signature charm, this campaign does more than promote a show, it celebrates connection, culture, and the shared joy of a good laugh. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
