Since 2018, Aloe Eva has been a familiar fixture across Cairo’s highways, keeping its presence steady and unforced. Known for its aloe-infused hair care line, the brand doesn’t rely on flashy stunts or constant reinvention. Instead, it sticks to its formula, calm, recognizable, and always within view. This time, Aloe Eva added a familiar face to the mix. Egyptian actress Aya Samaha fronts the latest wave of visuals, adding an easy sense of relatability to the campaign. The billboards keep things clean and direct. Against soft green backdrops that immediately tie to the aloe theme, Aya Samaha holds up the signature bottle, smiling against the minimal layout. A sliced aloe leaf and a simple droplet graphic reinforce the product’s natural promise. There’s no overload of text, no big sales pitch, just consistent brand presence stretched across Cairo’s flyovers and highways. The repetition does the work quietly. You drive by, you see Aya, you see the bottle, and it sticks. Want to know more about Aloe Eva's new campaign location, budget, strategy, and more? You may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
