The leading home appliances manufacturer, Beko, is making a strong, visible mark on Cairo’s roads with its new OOH campaign, with clear messaging and extensive coverage The ad message focuses on simplifying payments and flexible installment, promising an easier life, which deeply connects with consumers who value high-quality home appliances with simple installment Moreover, the billboards highlight a convenient installment plan of 0% interest for up to 18 months in collaboration with CIB. Augmenting the visual execution, Beko’s signature blue and white color instills professionalism in its market communication. Large product images – spanning refrigerators, washing machines, and stoves – enable viewers to catch the range of their innovations at a glance. Overall, this OOH campaign delivers a direct and strong message to shoppers, making their lives easier with flexible payment options while showcasing a wide range of home appliances. Additionally, the deliberate positioning of numerous billboards along Cairo roads' OOH network maximizes the opportunity for visibility. This new campaign follows the global home appliance brand's prior campaign that promoted Cashback up to 20,000 Curious about more information on Beko’s campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
