Tradeline has released an OOH campaign promoting the new iPhone 16 and a way to install this item comfortably. This follows their previous appearance in March 2024. The brand has always strived to create a route to making the newest electronics more attainable and this is a huge perk in the consumer electronics industry as people always strive to acquire the newest iPhone accordingly the brand has created these deals that are truly exciting and help the public to purchase these items via offering the best of items with the best prices, installment plans and the best guarantee. This campaign is in an episodic format where their is multiple campaigns before this one that have tackled different elements about the brand and also about this specific item the previous campaign focused on stating the fact that purchasing the iPhone 16 from their store offers zero percent; down payment, purchasing fees and interest however this campaign focuses on giving an even more compatible offering which is an installment rate that starts from 1924 LE rather than their previous offer which was 2499 LE all while having a two year warranty. The visuals are sleek and simple carrying both the brand’s and item’s characteristics and also enhancing them the main color of the ad copy is green but not any green its this lush dark forest esque green that symbolizes stability, this move in choice of pigmentation has further enhanced the idea of safety that the brand is trying to showcase. The ad copy also hosts both the iPhone 16 and the Pro versions in case people want to gaze at this amazing piece of technology. The main tagline of the campaign is “Stay With What’s Guaranteed, which yet further supports the main idea behind this episodic campaign. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
