You can’t miss it. On one of Cairo’s key roads, a massive red billboard grabs your attention with a lineup of serious machines. Elsewedy Electric teams up with SANY, and the message is loud and clear: this is a partnership built to move mountains. The campaign doesn’t try to be fancy. It shows the product as it is—strong, practical, and ready to work. Excavators, trucks, cranes, and loaders stand front and center. No distractions. No fluff. Just a straight shot of what the brands offer and the kind of power they bring to the table. What works here is the confidence. The design is clean, the colors are bold, and the Arabic headline says it all without needing extra words. The call-to-action is simple too, with the website and hotline easy to spot for anyone interested in getting in touch. In a market full of loud visuals and overcomplicated messages, this one stands out by doing the opposite. It shows strength without shouting. It earns attention with presence, not gimmicks. A billboard built the same way the machines are—solid, efficient, and made to perform. To capture more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
