Spotify has released an OOH campaign all over greater Cairo promoting their new data saver mode that truly helps save the highest amount of data while also having the option of vibing to your favorite tunes. This follows their previous appearance in October 2024. The brand has always put their users in the first priority, always trying to find a more convenient, effective and efficient way to play music and find music that has no compromise when it comes to your specific taste in music. Spotify has always created a multitude of ways to playing, find, and explore new music and make it a more seamless experience to the end users of the app. For this specific campaign, the brand has its eyes set on creating an efficient proposition for users where which can be seen in their new data saver feature, which for a music streaming platform, is a very exciting endeavor where loyal, fresh, and intermediate users can benefit from. People can listen to their favorite music while also saving up to 90% of data. The visuals are very uplifting, which truly helps enhance the whole idea behind the brand’s identity of this very vibrant and colorful character, which is highly associated with the brand. The brand has also created this episodic series of campaigns that all carry the same characteristics and this can be seen in this campaign in the use of a gradient of colors which are very bright and uplifting this campaign has multiple iterations which all serve the idea of offering this efficient data saving mode with all the genres of music you might want. Music pumping through your veins and excitement taking over to know more? Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
