Vodafone has reappeared with the boldest statement hosted by the world class athlete Mohamed Salah the brand has decided its time to show off their capabilities in being superior at their craft and offerings. This follows their previous appearance in May 2025. The big RED has made a huge statement however with a promising stance ambition can become reality as the telecommunications giant has presented this formula over and over again and this can be obviously observed via this specific campaign which has a very striking, exciting and bold statement that truly puts the brand on a whole other pedestal that cant be competed with.To summarize Vodafone Egypt is promoting its 5G service with the slogan Vodafone 5G Is Here With The Widest Coverage Across Egypt. This message is often associated with Mohamed Salah, who is a brand ambassador for Vodafone Egypt, and the launch of their 5G network. Vodafone frequently uses Salah's image and popularity to promote its services, including the widest coverage claim for their 5G network. The campaign has used their ambassador for two reasons, the first being the reason stated previously and the second using him as symbolism for speed, as Mohamed Salah is well known for being a fast athlet,e which harmonizes well with the idea of having fast internet and wide coverage. The visuals are very futuristic and edgy, which complements the whole idea of the campaign and the brand identity of Vodafone. This can be seen in the excessive use of red, which is associated with ambition, while the gradient to black showcases innovation and pristine quality. The visuals of the ad also present the brand’s logo in this stop motion that also has Mohamed Salah zooming through it, leaving a neon-like streak behind him, which has a deeper meaning than just being visually appealing it describes the speed of the 5G coverage. The main tagline of the campaign is “Vodafone 5G is Here With The Widest Coverage Across Egypt,” and the second tagline, which is associated with the brand’s slogan which is “Together We Can,” creates a strong contrast between both elements of the ad. For more on this campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign, such as the campaign type, kind, location, budget, media plan, and more.
