Nissan Egypt is back on Cairo’s billboards with a bold new OOH campaign that blends automotive energy with global star power. This time, the spotlight falls on football icons Kevin De Bruyne, Omar Marmoush, and Nico O’Reilly, who bring charisma and momentum to the brand’s fresh visual rollout. Falling under the automotive industry, the campaign marks Nissan’s return to the outdoor scene after its eye-catching March 2025 appearance, where it defied the ordinary with the edgy and dynamic Nissan Juke. Now, the message shifts to “Play it Right”, a colorful, high-impact celebration of performance, precision, and personality, driven by the very names that light up football stadiums around the world. Nissan Egypt’s latest OOH visuals pack a powerful punch of energy, personality, and brand spirit. The top billboard features Manchester City stars Kevin De Bruyne, Omar Marmoush, and Nico O’Reilly standing tall against a warm, dusky backdrop, all wearing the club’s iconic sky-blue jerseys, a color often associated with trust, clarity, and calm confidence. The tagline “Nissan Egypt, Play it Right” appears boldly beside them, reinforcing a sense of action and precision. Just below, the second visual showcases three Nissan car models, each in a distinct bold color: electric blue, fiery red, and sunshine yellow, speeding confidently through a sandy landscape. These hues aren’t just eye-catching; they each serve a purpose. Blue conveys reliability, red fuels excitement and urgency, while yellow sparks optimism and friendliness. The overall campaign design is clean, impactful, and aspirational, tapping into the thrill of both sports and driving, bridging fandom and function in a way that feels modern and bold. Nissan’s latest OOH campaign in Cairo wraps up with more than just standout visuals, it leaves a lasting impression of motion, ambition, and flair. By teaming up with global football stars and splashing their personality across Egypt’s busiest roads, Nissan reinforces its reputation for being more than a car brand, it’s a lifestyle statement. Beyond the bold campaign, Nissan’s story is packed with innovation: it was the first carmaker to mass-produce electric vehicles with the Nissan LEAF, and its roots date back over 90 years. With this campaign, Nissan Egypt proves once again that whether it’s on the road or in the stadium, it knows how to play it right, and win hearts along the way. You can learn more about Nissan campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, the Emirates OOH-dedicated analysis system, and Media Intelligence.
