Cairo's bustling streets are now home to a prominent new outdoor advertising initiative, signaling the arrival of a significant automotive contender. This awareness and branding OOH campaign by KGM and Arabiat Egypt introduces the new Torres, a mid-size crossover SUV, making its presence known across the city. The campaign utilizes large-format billboards, strategically placed for maximum visibility. The visuals are dominated by the KGM Torres, presented in two distinct yet complementary views. One set of billboards focuses on the luxurious interior of the vehicle. Here, the cabin is showcased with rich, burnt orange leather seating and trim, contrasted with dark dashboard elements and metallic accents. The steering wheel, central console, and digital display are all clearly visible, emphasizing the modern design and sophisticated feel. The KGM logo is positioned in the upper left corner, while the text THE NEW TORRES appears prominently. Below this, in Arabic, the slogan translates to A Korean car with no solution or An unparalleled Korean car, a play on words suggesting its unique qualities. The contact information Arabiat 16106 Egypt is situated at the bottom right. Another ad face, features the exterior of the KGM Torres. The SUV is depicted in a light, almost sand-colored metallic finish, set against a backdrop that suggests an open road or a scenic landscape with palm trees and a clear sky, subtly hinting at adventure and freedom. Below the full vehicle shot, a smaller inset repeats the interior view, reinforcing the design and comfort. The color palette across the campaign is generally warm, with the orange interiors providing a vibrant pop against the more neutral tones of the car's exterior and the blue of the sky. The consistent placement of the KGM logo and contact information across all variations ensures brand recognition and ease of inquiry. This campaign effectively uses visually appealing imagery and clear messaging to establish the KGM Torres in the minds of Cairo's commuters. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
