Cairo’s streets just got a bold new addition with the launch of Orascom Industrial Parks’ first OOH campaign in the capital. With clear visuals and a strong layout, the campaign aims to introduce the brand’s industrial destinations to a broader audience, placing Orascom on the map—literally and figuratively. The billboards are divided into two main visuals. The top board confidently presents the Orascom Industrial Parks name and hotline, backed by an aerial collage of their developments. Below, the second board takes a sharper approach, highlighting the company’s three key destinations: SIDC, Al Alamein Industrial Zone, and Abu Rawash. Each location is marked with a large, bold pin icon—simple, direct, and effective. The phrase “Three Success Destinations” neatly wraps up the message and reflects Orascom’s ambition to redefine the industrial landscape across multiple fronts. Strategically placed along a busy route, the campaign benefits from high visibility and capitalizes on the visual appeal of large-format design. It's a strong first step in cementing Orascom’s presence in Cairo’s industrial real estate scene, targeting investors and businesses looking for growth-ready infrastructure. This campaign does more than announce—it signals momentum and a clear vision for what’s next. For additional information on this OOH campaign, check out Monitoring Out-of-home (MOOH), the dedicated media Intelligence Company and analysis system functioning in both Cairo and Dubai, to provide essential information regarding campaign types, kinds, budgets, locations and more.
