Cairo’s streets have a new story to tell. Just as Al Ahly steps onto the global stage for the FIFA Intercontinental Cup, a fresh campaign has made its way to hoardings across the city. This marks the first collaboration between Adidas and Al Ahly in Egypt, and the timing couldn’t feel more charged with meaning. The visuals are simple, but they say a lot. On one hoarding, five Al Ahly players from left to right—Zizo, Emam Ashour, Mohamed Hany, Aam Hareth *the senior kit man at the Egyptian Al Ahly Sporting Club, and Mohamed El Shenawy—are caught in a candid moment, all smiles and ease. Next to them, the words “You Got This” feel more like a friend’s encouragement than a marketing line. Just below, another billboard shows a father and child in matching red jerseys. The message in Arabic that translates to “You Got This” is clear and warm. It’s not just for players. It’s for every fan, every family, every believer. This isn’t a campaign built on hype. It’s built on feeling. By choosing hoardings and keeping the tone grounded, Adidas and Al Ahly have created something that blends into daily life while still lifting it. It’s a quiet nod to pride, unity, and the energy of a team that carries millions with it, wherever it plays. For more on this Adidas campaign and others, head to Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign, such as the campaign type, kind, location, budget, media plan, and more.
