A highly celebrated label in athletic footwear, New Balance, is widely esteemed for producing high-quality shoes and has attracted a loyal fan base of fitness enthusiasts who value comfort Following its successful Motivational Digital Campaign last year, the activewear giant has been spotlighting its signature grey color in an out-of-home campaign. A month-long celebration connects directly to the brand's rich history, exceptional craftsmanship, and distinctive design. The advertisement appeared in a white and gray background, highlighting that Grey Days isn't just a digital concept; it's a tangible experience. The campaign's featured special offerings are available in stores, allowing customers to directly engage with the signature grey color and the craftsmanship that defines New Balance's history and design. This in-store presence provides a vital touchpoint, connecting the digital buzz with an opportunity for consumers to explore the Grey Days celebration The ad prominently displays the official New Balance logo, forgoing additional taglines, which implies that the brand's name stands strongly on its own. The out-of-home campaign launched in the first week of June, utilizing Unipoles billboards
