AZZAR Legacy, the real estate developer has taken over the highways with quiet confidence, offering a glimpse into Reedy Group’s newest villa compound in the Golden Square, and they’ve been holding that gaze for three months straight. Since first appearing on Cairo’s billboards, AZZAR Legacy’s presence hasn’t gone unnoticed. Developed by Reedy Group, the project sits at the heart of the Fifth Settlement and promises a high-end villa lifestyle with options ranging from twin and townhouses to fully independent villas. With architecture designed in collaboration with AZ Architecture California and landscaping that covers more than 80% of the compound, the project leans into the promise of luxury without losing touch with calm, spacious living. The campaign visuals stick to two core shots. One billboard shows a rendering of the residential compound glowing against a sunset gradient, while the other is stripped back to the brand name against a cool blue wash. Both alternate down long stretches of highway, especially around Dandy Mall and the 26th of July Corridor. There are no slogans, no big reveals, just the name—AZZAR—and a glimpse of what the lifestyle could look like. It’s the kind of repetition that doesn’t shout, but lingers. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
