A new presence graces Cairo's outdoor advertising landscape with the debut of Ghoneim Developments Group's in the OOH scene in Cairo. Leveraging over 50 years of experience across Egypt and the Middle East, this awareness and branding initiative speaks volumes through elegant simplicity. The billboard features a dark background, providing a sophisticated canvas for the core visuals. On the right, elegant white Arabic calligraphy translates to A building with a history, evoking heritage and longevity. The left displays the GDG GHONEIM DEVELOPMENTS GROUP logo in white, its modern design balancing the traditional script. The limited color palette of dark and white enhances readability and impact. The strategic placement of the logo and Arabic phrase ensures both brand identity and the campaign's central message are clearly conveyed. Further details like the website, hotline 17492, and Kamal Ghoneim in an earthy tone are subtly integrated at the bottom. This campaign is a testament to thoughtful design and strategic messaging. It effectively communicates Ghoneim Developments Group's rich history and established presence. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
