Prepare to see luxury meet the desert sky. A prominent new outdoor advertising campaign has taken over Dubai's cityscapes, showcasing a brand synonymous with classic American elegance. Beverly Hills Polo Club has launched an OOH campaign across the UAE, specifically utilizing hoardings in Dubai during the first week of June 2025. The campaign features large, impactful visuals that command attention. The hoardings are predominantly white, providing a clean and bright backdrop for the brand's messaging. On the left side of the primary hoarding, a group of individuals dressed in polo attire is depicted in black and white, conveying a sense of classic sportiness and heritage. The colors used here are muted, focusing on the dynamic poses of the figures. The center of the hoarding prominently displays the BEVERLY HILLS POLO CLUB logo. The logo itself features a silhouette of a polo player on horseback, rendered in black, reinforcing the brand's equestrian roots. Below the English name, the Arabic translation is also present, catering to the local audience. Further text, in both English and Arabic, states 150 STORES ACROSS THE GCC, highlighting the brand's extensive presence in the region. The text is in black, creating a clear contrast against the white background. To the right of the central hoarding, a separate but connected panel presents a vibrant lifestyle image. This section features a man and a woman, both well-dressed and appearing sophisticated, walking towards the viewer. They are positioned outdoors, with what appears to be a red vintage car parked behind them. The colors in this section are rich and warm, with the red of the car providing a strong focal point. The clear blue sky and a few palm trees in the background suggest a luxurious, leisure-oriented setting. The overall impression is one of aspirational living, aligning with the brand's image. The consistent use of white as the dominant background color ensures high visibility and a sophisticated appearance, allowing the brand's logo and lifestyle imagery to stand out. This campaign effectively uses large-format advertising to establish a strong presence for Beverly Hills Polo Club in a key market.
