NYX is turning heads once again on Dubai’s bustling streets with a bold new DOOH campaign for its latest launch: the Face Glue Gripping Primer. Released during the first week of June, the campaign features the ever-glamorous Dubai-based TV personality and influencer Safa Siddiqui, whose star power brings the message of makeup that holds up to life’s chaos. Displayed across high-impact digital screens, this single-format campaign marks NYX’s latest push in the cosmetics and personal care space. It follows the brand’s last outdoor appearance back in February 2025, when it reminded beauty lovers that pro-level makeup should be accessible to all. This time around, NYX dials up the drama, and the staying power, with a fresh, relatable face and a product that promises to grip, glow, and go the distance. This vibrant NYX DOOH billboard in Dubai makes an instant impression with its playful and bold design, centered around the new Face Glue Gripping Primer. Featuring Safa Siddiqui in a confident, high-energy pose with her hand extended as if she’s controlling the product’s power, the visual captures both glamour and attitude. The primer itself is cleverly packaged to mimic a real bottle of glue, reinforcing the product’s main benefit, serious staying power. The billboard bursts with bold purples, bright pinks, and electric blues, colors often tied to creativity, confidence, and energy in color psychology, perfectly aligning with NYX’s bold, expressive identity. The catchy tagline “MAKEUP STUCK LIKE GLUE” sits beside the large product image, with a splash graphic adding extra drama. The campaign is available in both English and Arabic, making it accessible and engaging for Dubai’s diverse audience. It’s fun, loud, and totally unforgettable just like the product it promotes. With its latest DOOH campaign lighting up Dubai’s digital screens, NYX proves that makeup can be fun, fearless, and fiercely long-lasting. The new Face Glue Gripping Primer doesn’t just promise a flawless finish, it delivers hydration, staying power, and a breathable, soft-focus look that lasts up to 24 hours. Infused with skin-loving ingredients like Polyglutamic Acid and even maple syrup for extra grip, this primer is more than just a catchy name for its performance in a bottle. From foundation to blush, everything stays GLUED. With Safa Siddiqui bringing her signature glam to the forefront, NYX makes one thing clear: your makeup isn’t going anywhere. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
