Cairo's roads are abuzz with a new outdoor advertising presence, as Kasrawy Group rolls out a campaign for the Jetour T1, celebrating its partnership with Al Ahly Club. This campaign leverages the immense popularity of the club and its star players to connect with a broad audience. The billboard features a prominent display, divided into two main sections with a dynamic, almost sketched, background in shades of red and blue. The left side, predominantly blue, showcases the JETOUR logo in bold white lettering at the top. Below it, the slogan LIVE YOUR ADVENTURE is visible. A sleek, silver Jetour T1 SUV is centrally positioned, seemingly driving across a stylized landscape. Further to the left and slightly behind, another Jetour vehicle is depicted, suggesting a sense of movement and exploration. Towards the bottom left, the KASRAWY GROUP logo is displayed, accompanied by a contact number 16263. The right side of the billboard transitions into a vibrant red, depicting what appears to be a stadium or a sports arena in the background, reinforcing the athletic theme. Front and center on this side are five figures, undoubtedly members of Al Ahly Club. Featuring Taher Mohamed, Emam Ashour, Achraf Bencharki, and Shenawy, all wearing red jerseys that clearly display the Al Ahly club crest. While the image is a screenshot, the visual cues strongly suggest the presence of prominent Al Ahly players, aligning with the campaign's intent to feature club ambassadors. The overall composition effectively blends automotive promotion with sports endorsement, creating a strong visual statement on Cairo's outdoor advertising landscape. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
