This report examines the out-of-home (OOH) advertising sector in Dubai, Sharjah, Ajman, and Ras Al Khaimah in May 2025. It provides relevant information on important industry sectors as well as new OOH advertisers, with the purpose of supporting businesses in the region in making more informed strategic decisions about their OOH campaigns. Businesses in the region should use OOH advertising in their marketing mix. OOH advertising may be a powerful tool for reaching a big audience and increasing brand awareness. It can also be used to direct customers to retailers and websites. It is worth noting that one campaign could be included and counted in two different industries. For example, a campaign for a new mobile device could be counted in both the Mobile Devices and Retail Shopping industries. Key Events in May 2025 Throughout this month, the Out-of-Home (OOH) advertising sector demonstrated a substantial increase in activity, with approximately 30% more campaigns initiated in Dubai, Sharjah, Ajman, and Ras Al Khaimah in comparison with April 2025. The impending summer season appears to have played a significant role in this surge, notably impacting the number of OOH campaigns within the Fashion Wear sector. Moreover, a comparative analysis of May's performance against the same period last year confirms consistent year-on-year growth within the OOH market. Business Sector Analysis The study utilizes the ISIC system to precisely categorize brands and their advertising efforts. By examining each brand's primary business operations, the research identifies the key industry sectors that significantly invest in OOH and digital OOH advertising within the UAE. Real Estate The Real Estate sector matched Fashion Wear, each accounting for about 12.5% of all Digital Out-of-Home (D/OOH) campaigns launched in Dubai, Sharjah, Ajman, and Ras Al Khaimah during May 2025. Most Used OOH Format Real estate D/OOH campaigns this month showed a clear preference for hoardings, with uni-poles as the second choice and digital screens being the least used among top 3 formats. Fashion Wear In May 2025, the Fashion Wear sector represented approximately 12.5% of all campaigns with a draw with the Real Estate sector, and the two of them remained in the top 3 for this month and in April 2025. Most Used OOH Format In May 2025, uni-poles were the preferred choice for Fashion Wear OOH campaigns, followed by hoardings and then digital screens. Automotive The Automotive sector accounted for 9% of all outdoor advertising campaigns in the UAE during May 2025, securing the third position among top advertisers. Most Used OOH Format A noticeable strong preference for hoardings in Automotive OOH campaigns this month; digital screens and mega-coms saw only limited use. New OOH Advertisers May 2025 brought a modest rise in new OOH advertisers, with 17 new brands in 16 launched campaigns in Dubai, Sharjah, Ajman, and Ras Al Khaimah , a slight uptick from April. Read about the New Advertisers and the conclusion on our website. Healthcare Prague Clinics European Doctors Prague Clinics European Doctors has launched its inaugural outdoor campaign in the UAE, bringing high-end medical treatment by experienced European physicians to Dubai. Debuting this May, the new clinic at Aswaaq Mall, Nad Al Sheba, emphasizes early detection and personalized care. To mark its opening, Prague Clinics is offering a 40% discount on preventive packages. Real Estate Sunbliss Residence Dubai's skyline just got a touch more elegant with the UAE debut of Purvanchal Real Estate Developers. They've launched a new OOH campaign for Sunbliss Residences, introducing the brand's aesthetic with striking simplicity. ABU ALNAGA Development Abu ALNAGA Development launched its first Out-of-Home campaign in the UAE, starting in the fourth week of April 2025. The campaign spans Dubai and Sharjah, strategically placed on digital screens, uni-poles, bridge billboards, and lampposts. Oystra Fresh off the heels of their previous campaign that teased Dubai’s real estate scene with elegant minimalism, Richmind is back with an OOH campaign declaring their next architectural marvel, Oystra, a Zaha Hadid Architects-designed development that labels itself as a living masterpiece. AYAT Development AYAT Development has entered the world of Out-of-Home (OOH) advertising for the first time, making a debut OOH as striking as their projects. Known for architectural precision and high-end real estate, AYAT chose Dubai's busy streets to mark their visual introduction. Bayn ORA Developers initiated an OOH campaign in early May 2025 for Bayn, a new coastal community in Dubai. Featured on digital screens and hoardings, the campaign promotes a serene vision with key messages like A COMMUNITY WITHOUT COMPROMISE in English and Arabic, alongside GHANTOOT by ORA. Ardee Developments Ardee Developments, a UAE-based developer focused on modern living through thoughtful design and practicality, has launched an OOH campaign to showcase its unique ideology and vision. Released in the first week of May, the campaign utilizes both hoardings and unipoles to introduce the brand to the real estate industry. Events & Exhibitions Make It in the Emirates The Make It In The Emirates forum launched its first UAE OOH campaign, using digital billboards to promote its May 19-22, 2025 event at ADNEC Centre, Abu Dhabi. The campaign's sleek, bilingual message, Register to Visit, along with Advanced Industries. Accelerated., drives registration for this key industry forum. Arab Media Summit The Arab Media Summit, the largest media gathering in the Middle East, has launched a D/OOH campaign for its 23rd edition. Released in the second week of May by the Dubai Press Club, the campaign is utilizing both digital screens and bridge billboards to promote the event. Events & Exhibitions/Entertainment Dubai Esports and Games Festival (GameExpo) GameExpo 2025 is making its OOH debut with a dynamic campaign on digital screens across Dubai. Launched in the first week of May, this marks the official countdown to the anticipated gaming and entertainment event, running May 9th-11th, 2025. Events & Exhibitions/Foodservice Dubai Restaurant Week 2025 Dubai is once again transforming city experiences, this time with Dubai Restaurant Week, running from May 9 to 25, 2025. This OOH campaign cleverly uses digital billboards across the city to highlight a flavorful journey through Dubai's top dining spots, effectively turning curiosity into action for passersby. Automotive Omoda/Jaecoo Dubai's cityscape is now adorned with a powerful new presence as Chinese auto brands Omoda and Jaecoo have launched a striking hoarding campaign. This OOH push, following their recent launch event at Dubai's Armani Hotel, aims to cement their presence in the UAE. Hospitality & Tourism DO Boutique Hotels One Development has launched a teaser OOH campaign in Dubai for Do Boutique Hotels & Residences, their new luxury venture under the brand line Live The Beat. This campaign marks Egyptian pop icon Amr Diab's venture into overseas hospitality with an AI-powered, music-themed concept, signaling an upscale expansion. Jewelry APM Monaco APM Monaco has made a stylish UAE debut with its first-ever Out-of-Home (OOH) campaign. A striking, pastel blue billboard prominently introduces the jewelry brand. The design features hands adorned with silver pieces, the clean APM logo, and a crisp image of a sparkling earring, emphasizing craftsmanship without overt shouting. Cosmetics & Personal Care Valentino Valentino made its striking OOH debut in Dubai during the second week of May. This vibrant Digital OOH (DOOH) campaign on digital screens uses a bold hot pink palette to promote Born in Roma Extradose, their signature fragrance. Media & Broadcasting Myco Myco, the streaming app, is now prominent on Sharjah's digital Out-of-Home (OOH) screens. Their new campaign promotes a high-stakes offer: subscribe for AED 9.99 for a chance to win from a AED 1,000,000 prize pool, tied to watch time. Conclusion May 2025 showcased a robust and growing Out-of-Home (OOH) advertising market across Dubai, Sharjah, Ajman, and Ras Al Khaimah, with a 30% increase in campaigns and consistent year-on-year growth. The Real Estate and Fashion Wear sectors led the charge, each capturing approximately 12.5% of D/OOH campaigns, while the Automotive sector secured third place with 9%. The month also saw a modest rise in new advertisers, totaling 17 brands across 16 campaigns, indicating a dynamic and expanding landscape. This data reinforces OOH advertising as a powerful and effective tool for businesses seeking to boost brand awareness, drive consumer action, and make informed strategic decisions in the region's competitive market.
