New Egyptian developer El Tayebi has hit the roads of Greater Cairo for the first time to announce their upcoming residential project in New Cairo. Under the name Western Ville, the ads feature the branding of the project with the slogan “The virtue of life”, along supplementary ad copy that defines the project as “modern apartments and duplexes” and locates it at West Golf in New Cairo. The campaign appeared on the roads a few days before Ramadan and so far, it can be seen on selected locations across the Greater Cairo using large uni-poles.
