Emporio Armani has released an DOOH campaign in the first week of June in an attempt to create buzz around their new essence hosted by Nicholas Galitzine the campaign is in singular format utilizing digital screens and this follows the brand’s previous appearance in January 2025. The brand has decided as the summer season has hit the globe its time for a new scent to spice up and initiate and radiate summer energy to the public, this idea has been put in form to be this new essence by the brand called “Stronger With YOU Parfum” which is an addition to the line of products from this specific extension however as usually from the global ghoul Armani has created a new mixture of accords which mainly revolve around a vanilla base a lavender mid section and a soft spicy undertone other honorable mentions would be the use of sweetness, herbal base and citrus undertones. The brand has yet again surprised, supplied and satisfied with new fragrance for the summer and applicable for both the day and night a full fledged scent that will carry the summer energy to the max. The visual aspect is very elegant and warm which is a contrast with deeper meaning as the elegance is symbolism of the brand’s identity and the warmth represents the fragrance and summer vibe esque while also being in synchronization with the “YOU” line of products from the brand. The visualization of this concept can be seen via the presence of the bottled scent in its signature color that signifies warmth and the silhouette of the brand’s logo in the back that showcases the brand’s identity and the elegance element all while hosted by Nicholas Galitzine. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
